Privacy policy

Last updated: August 7, 2026

EverCherish operates this store and website, including all related information, content, features, tools, products, and services offered through the website (collectively, the “Services”).

EverCherish is a memorial brand operated by The Laser Craft Lab LLC, based in Macomb County, Michigan.

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer the Services to you.

This Privacy Policy explains how EverCherish collects, uses, processes, stores, and discloses personal information when you visit or use our website, place an order, submit personalization materials, communicate with us, or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy controls with respect to those privacy matters.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another identifiable person.

Personal information generally does not include information that has been anonymized or de-identified so that it can no longer reasonably be associated with an individual.

Depending on how you interact with EverCherish, we may collect or process the following categories of information:

Contact information, including your name, email address, telephone number, billing address, shipping address, and other contact information you provide.
Payment and transaction information, including information relating to purchases, payment methods, payment confirmations, transaction details, refunds, cancellations, and other payment-related activity. Payment information may be processed by Shopify and/or third-party payment processors on our behalf.
Account information, including account credentials, preferences, settings, and other information associated with an EverCherish customer account, where applicable.
Order information, including products viewed or purchased, customization selections, cart activity, past orders, returns, warranty requests, cancellations, and related transaction history.
Communications with us, including information you provide when contacting EverCherish for customer support, questions, warranty claims, partnership inquiries, custom orders, or other communications.
Personalization and memorial content, including photographs, videos, audio, names, dates, written messages, stories, quotations, memorial information, personalization instructions, design preferences, and other materials you voluntarily provide for the creation of a memorial product, keepsake, memorial video, digital tribute, or related service.
Design and proof information, including personalization selections, submitted wording, requested fonts, layouts, placement instructions, design revisions, approvals, and communications concerning a custom design.
Device and technical information, including your device type, browser, network connection, IP address, cookies, and other identifiers associated with your interaction with our website.
Usage information, including information about how and when you interact with our website, pages viewed, products viewed, navigation activity, and other website interactions.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you place an order, create an account, submit photographs or personalization materials, communicate with us, request support, or otherwise provide information to EverCherish.
Automatically through the Services, including information collected from your device or browser through cookies and similar technologies when you visit or interact with our website.
From Shopify and our service providers, including companies that provide ecommerce technology, payment processing, shipping, analytics, hosting, customer support, email, or other services on our behalf.
From business partners or other third parties, where permitted by applicable law.

How We Use Personal Information

Depending on how you interact with EverCherish and which Services you use, we may use personal information for the following purposes.

Providing and Fulfilling Our Services

We use personal information to provide the products and services you request, including to:

Process orders and payments.
Create and manage customer accounts.
Fulfill purchases.
Arrange shipping or local delivery.
Communicate order information.
Process returns, replacements, warranty requests, or other resolutions.
Provide customer support.
Maintain transaction records.
Remember relevant preferences.
Improve our products and Services.

Creating Personalized Memorial Products and Services

Because EverCherish specializes in personalized memorial products and digital tributes, we may process photographs, videos, audio, names, dates, wording, stories, personalization instructions, and other materials you submit to us.

This processing may include:

Cropping photographs.
Resizing images.
Adjusting brightness or contrast.
Enhancing photographs.
Removing or modifying backgrounds.
Converting photographs to grayscale.
Preparing images for engraving.
Formatting images or text.
Editing video or audio.
Combining submitted materials into a memorial design.
Creating physical memorial products.
Creating digital memorials or memorial videos.
Uploading or hosting digital memorial content.
Storing information needed to fulfill or support an order.
Correcting or reproducing a product when appropriate.

Submitting these materials gives EverCherish permission to process them as reasonably necessary to create, fulfill, deliver, maintain, support, correct, or reproduce the product or service you requested, subject to our Terms of Service.

Memorial Content and Marketing Permission

The permission required for EverCherish to create a customer's order is separate from permission to use that memorial publicly for advertising or promotional purposes.

Photographs, videos, stories, names, memorial information, completed designs, and other personal memorial content submitted to EverCherish will not automatically become public advertising material merely because the customer placed an order or submitted the content to us.

EverCherish may separately offer customers an opportunity to voluntarily authorize us to feature their completed memorial, finished product, memorial video, photographs of the finished product, or related approved materials in EverCherish promotional activities.

With appropriate customer permission, such use may include:

The EverCherish website.
Product examples.
Online portfolios.
Social media.
Digital advertisements.
Printed advertisements.
Flyers or brochures.
Commercials or promotional videos.
Business presentations.
Trade or professional displays.
Other EverCherish marketing or promotional materials.

Where marketing permission is requested separately, participation is voluntary.

Declining marketing permission will not affect a customer's ability to purchase EverCherish products or services.

Where permission is granted, EverCherish may reasonably photograph, crop, resize, format, reproduce, edit, or display the approved materials as necessary for the authorized promotional use.

Marketing and Advertising

We may use personal information for ordinary marketing and promotional purposes, including sending promotional communications by email or other permitted channels and displaying advertisements for EverCherish products and services.

This may also include advertising based on website interactions, products viewed, items added to a cart, previous purchases, and similar activity where permitted by applicable law.

Customers may unsubscribe from promotional emails using the unsubscribe option provided in those communications.

Opting out of promotional communications will not prevent us from sending non-promotional communications concerning an order, account, transaction, warranty claim, customer-service request, or other existing business relationship.

Security and Fraud Prevention

We may use personal information to:

Authenticate customer accounts.
Process transactions securely.
Detect potentially fraudulent transactions.
Investigate suspicious activity.
Protect EverCherish, our customers, and our Services.
Prevent illegal, malicious, fraudulent, or unsafe activity.
Secure our website and systems.

Customers who create an account are responsible for maintaining the confidentiality of their account credentials.

Communicating With You

We use contact and order information to communicate with customers concerning:

Orders.
Proofs.
Personalization questions.
Revisions.
Shipping.
Local delivery.
Warranty claims.
Customer-service inquiries.
Refunds or replacements.
Digital memorial services.
Other requested support.

Legal and Business Purposes

We may use or preserve information when reasonably necessary to:

Comply with applicable law.
Respond to lawful requests or legal process.
Protect our legal rights.
Enforce our Terms of Service or other policies.
Investigate fraud or unlawful activity.
Resolve disputes.
Maintain appropriate business and transaction records.
Participate in or respond to legal proceedings.

How We Disclose Personal Information

EverCherish may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services.

This may include disclosure:

To Shopify, which provides our ecommerce platform.
To vendors and service providers that perform services on our behalf, such as payment processors, shipping carriers, cloud-storage providers, video-hosting platforms, technology providers, analytics providers, email providers, customer-support services, and other contractors.
To shipping or delivery providers when information is needed to deliver an order.
To digital hosting or media platforms when necessary to provide a memorial video, QR-connected memorial, or another digital service requested by the customer.
To marketing and advertising partners where permitted by applicable law.
When you specifically direct or authorize us to share certain information.
In connection with a merger, acquisition, financing transaction, reorganization, bankruptcy, sale of assets, or similar business transaction.
When reasonably necessary to comply with applicable law, subpoenas, warrants, court orders, lawful government requests, or other legal obligations.
When necessary to enforce our policies, prevent fraud, protect our rights, or protect customers or others.

We do not authorize third parties to use private customer memorial content for their own unrelated advertising merely because the material was provided to fulfill an EverCherish order.

Relationship With Shopify

Our online store is hosted by Shopify.

Shopify collects and processes certain personal information regarding your access to and use of the Services in order to provide and improve its ecommerce services.

Information submitted through our website may therefore be transmitted to or processed by Shopify and service providers used by Shopify, including providers that may operate outside the state or country in which you reside.

Shopify may also provide features that use information concerning interactions with EverCherish and other Shopify merchants to improve shopping experiences, security, analytics, fraud prevention, or personalized advertising.

In circumstances where Shopify independently determines how certain information is processed, Shopify may be responsible for responding to applicable privacy requests relating to that processing.

You may review the Shopify Consumer Privacy Policy and access Shopify's privacy tools through Shopify's official privacy resources.

Targeted Advertising and Data-Sharing Choices

Depending on where you reside, applicable privacy laws may provide a right to opt out of certain uses of personal information for targeted advertising, sharing, or activities legally defined as a “sale” or “sharing” of personal information.

EverCherish provides access to applicable privacy choices through the privacy controls made available on our website, including our Your Privacy Choices page where applicable.

Where required by applicable law and supported by our website technology, recognized privacy preference signals such as Global Privacy Control may also be honored.

Third-Party Websites, Platforms, and Links

EverCherish may provide links to or use services operated by third parties.

These may include:

Shopify.
Payment providers.
Shipping carriers.
Social-media platforms.
Video-hosting platforms.
Cloud-storage providers.
QR-linked services.
Other external websites or technology providers.

If you access a third-party website or platform, that third party's privacy policy and terms may apply.

EverCherish does not control the privacy or security practices of independent third parties and is not responsible for their practices except to the extent required by applicable law.

The presence of a third-party link does not necessarily constitute an endorsement of that third party.

Digital Memorials and Third-Party Hosting

Certain EverCherish memorial videos, QR-connected products, or digital tributes may be hosted using third-party platforms.

Information submitted for these services may therefore be processed or stored through those services where necessary to fulfill the customer's order.

Depending upon the customer's selected service and available hosting technology, digital memorial content may be:

Private.
Unlisted.
Publicly accessible.
Accessible using a specific link or QR code.

Where a visibility choice is provided, EverCherish will use reasonable efforts to honor the customer's selected option.

Third-party hosting platforms maintain their own privacy policies, technical systems, and terms of service.

Children's Privacy

The EverCherish website and purchasing Services are not intended to be used directly by children, and we do not knowingly solicit purchases or customer accounts from children under the applicable age of majority.

However, because EverCherish creates memorial products and tributes, an adult customer may submit photographs, videos, names, dates, or other memorial materials that depict or relate to a minor.

By submitting such materials, the customer represents that they have sufficient authority or permission to provide those materials to EverCherish for the requested memorial product or service.

The presence of a child in customer-submitted memorial content does not mean that EverCherish has knowingly established a customer relationship directly with that child.

If you are a parent or legal guardian and believe a child has directly provided personal information to EverCherish without appropriate authorization, please contact us so we can review the matter and take appropriate action.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security of Your Information

EverCherish and the service providers supporting our website use reasonable measures designed to protect personal information.

However, no method of electronic transmission, storage, or internet security is completely secure.

We therefore cannot guarantee absolute or perfect security.

Customers should avoid transmitting highly sensitive information through unsecured communication channels when it is not necessary for an order.

Retention of Personal Information

How long EverCherish retains personal information depends on why the information was collected and how it is used.

Information may be retained when reasonably necessary to:

Fulfill an order.
Maintain a customer account.
Provide customer service.
Maintain memorial or digital services.
Process warranty claims.
Support EverCherish Lifetime Warranty products.
Reproduce an eligible warranty replacement.
Maintain transaction and accounting records.
Resolve disputes.
Prevent fraud.
Comply with legal obligations.
Enforce our agreements and policies.

Because certain EverCherish products may carry a Lifetime Warranty, maintaining appropriate records of an original order, approved personalization, or product configuration may assist us in providing future warranty service.

We may delete, anonymize, or otherwise dispose of information when it is no longer reasonably necessary for legitimate business or legal purposes.

Your Privacy Rights and Choices

Depending on where you reside and applicable law, you may have some or all of the following rights regarding personal information.

These rights may be subject to exceptions and may not apply in every circumstance.

Right to Access or Know

You may have the right to request information concerning personal information EverCherish maintains about you.

Right to Delete

You may have the right to request deletion of certain personal information, subject to legal and business retention requirements.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

In certain circumstances, you may have the right to receive a copy of personal information in a portable format.

Right to Opt Out of Certain Data Uses

Depending on applicable law, you may have a right to opt out of certain targeted advertising, sale, or sharing activities.

Applicable options may be available through the Your Privacy Choices page on our website.

Marketing Communications

You may unsubscribe from promotional emails using the unsubscribe link contained within those emails.

Even after unsubscribing from marketing, EverCherish may continue sending transactional or service-related communications concerning orders, proofs, deliveries, warranty requests, account activity, or customer-service matters.

Privacy Requests

You may exercise an applicable privacy right through the options available on our website or by contacting EverCherish.

We may need to verify your identity before fulfilling certain requests where permitted or required by law.

We will not unlawfully discriminate against a customer for exercising an applicable privacy right.

Where permitted by applicable law, an authorized agent may submit certain requests on behalf of another person. We may require reasonable evidence demonstrating that the agent is authorized to act on that person's behalf.

We will respond within the time required under applicable law.

Requests to Delete Memorial Content

Customers may contact EverCherish concerning photographs, videos, or other memorial materials previously submitted to us.

Deletion requests will be evaluated in accordance with applicable law and our legitimate business obligations.

Certain information may need to be retained where reasonably necessary for:

Existing orders.
Transaction records.
Warranty administration.
Fraud prevention.
Legal compliance.
Dispute resolution.
Digital memorial services the customer has requested remain available.

Where deletion of particular materials would affect an active digital memorial or QR-connected service, we may communicate those consequences before completing the request.

Complaints

If you have a concern regarding the way EverCherish processes personal information, please contact us using the information provided below.

We will make reasonable efforts to investigate and respond appropriately.

Depending on where you reside, you may also have the right to lodge a complaint with or appeal a decision to an applicable privacy or data-protection authority.

International Data Processing and Transfers

Although EverCherish currently sells and ships physical products within the United States, Shopify and other technology providers supporting our Services may process or store information in other jurisdictions.

Where information is transferred internationally, Shopify and other applicable service providers may rely upon legally recognized transfer mechanisms and safeguards where required.

Changes to This Privacy Policy

EverCherish may update this Privacy Policy periodically to reflect:

Changes to our products or services.
New digital memorial technology.
Changes to hosting arrangements.
Changes to Shopify functionality.
New legal or regulatory requirements.
Changes to our business practices.
Changes to our privacy practices.

When this policy is materially revised, we will update the “Last updated” date and provide any additional notice required by applicable law.

Contact

If you have questions about this Privacy Policy, EverCherish privacy practices, or would like to exercise an applicable privacy right, please contact:

EverCherish
Operated by The Laser Craft Lab LLC
Macomb County, Michigan, United States

Email: care@myevercherish.com

We may request reasonable information necessary to verify your identity before processing certain privacy requests where permitted or required by applicable law.